LAS VEGAS—On the 2022 NAB Present, April 24-27, Think about Communications will introduce Think about Aviator, a brand new cloud-native platform that enables broadcasters, MVPD and digital-first suppliers to plan, make and monetize premium-quality linear and OTT content material from a single, unified platform.
Think about says the brand new platform―designed to allow media corporations to extract the utmost income potential from their belongings—was designed for an ever-evolving future, and presents versatile subscription and SaaS buy choices that go well with new enterprise fashions together with an agile, cloud-based design that enables media corporations to proceed to ship and monetize content material irrespective of how shopper viewing habits change.
“We perceive the challenges and complexities that premium manufacturers have in at the moment’s fluid media panorama,” says Rob Malcolm, chief product officer at Think about Communications. “With Aviator, we’re bringing collectively our expertise and mental property in a novel, cloud-native platform that maximizes monetization of content material throughout broadcast and OTT platforms at the moment ― and readies media corporations to adapt and thrive it doesn’t matter what the longer term holds.”
Aviator combines the vital capabilities of scheduling, rights administration, channel origination, dwell occasions, VOD, advert gross sales, advert placement, advert serving, marketing campaign administration, and extra right into a single cloud platform. It creates a converged answer that delivers linear programming and video-on-demand content material with adverts and triggers for native and dynamic advert insertion, making it simpler for media corporations to efficiently monetize broadcast, OTT, FAST, pop-up and VOD content material. Offering absolutely automated operation of thematic channels, the brand new platform additionally ensures excessive audio and video high quality on all retailers and helps the calls for of premium providers.
Working within the public cloud, Aviator requires solely an internet browser and web connection to securely entry and function all facets of the platform, permitting operators to entry wherever an web connection is accessible. It will probably run both in a media firm’s personal cloud account, or in Think about’s SaaS atmosphere, the place it’s monitored, managed and maintained by Think about, permitting clients to reap the advantages of operational effectivity, whereas sustaining management of all artistic facets of their content material.
At launch, Aviator will embody all of the capabilities required to unravel the complicated wants of delivering premium-quality, subtle linear channels with unified origination—originating broadcast and OTT linear streams from a single playlist supporting advert insertion. Its capacity to combine content material acquisition from dwell streams, file sources equivalent to video clips, audio and captions makes Aviator the proper device for delivering dwell sports activities, information, and scheduled and unscheduled dwell occasions workflows, the corporate mentioned.
“We’ll proceed so as to add performance on an aggressive roadmap schedule,” Malcolm provides. “Later this yr, we are going to increase the Aviator platform’s monetization capabilities to permit media corporations to promote their very own advert stock somewhat than limiting them to solely plugging in a demand-side platform to fill accessible stock. This may allow media corporations to maximise their yield, which in flip permits them to afford extra premium content material rights.”
On the coronary heart of Aviator is Think about’s “audience-first” advert placement engine, which can enable media corporations to promote stock by viewers, by context, or by spot―whatever the platform or supply mechanism. New performance will allow media corporations to maximise income by concentrating on commercials to audiences precisely; delivering CPM/CPI-style metrics throughout all platforms, together with broadcast; and monetizing situations which can be tough to plan upfront, equivalent to further time in sporting occasions and breaking information programming.
Malcolm continues, “As customers discover extra methods to observe, the efficiencies of cloud play an vital function, making it simpler for media corporations to handle broadening promoting alternatives and create extremely impactful and dynamic channels with real enchantment to viewers. Some facets of the TV panorama stay unsure, however making content material accessible on all screens in a approach that enables our clients to attain their full income potential requires convergence of content material planning, origination and monetization. And that’s precisely what Aviator makes doable.”
Think about will demo Aviator at its NAB Present sales space, C2122